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Developing a Strategic Communications Plan to Advance Policy, Research, and Practice

Year: 2019

The slide deck from a pre-conference presentation at the 32nd Annual Research and Policy Conference on Child, Adolescent, and Young Adult Behavioral Health

Developing a Strategic Communications Plan to Advance Policy, Research, and Practice
Jeana Bracey, PhD; Julie Tacinelli; Jeffrey Vanderploeg, PhD, Child Health and Development Institute of Connecticut, Farmington, CT

In this three-hour interactive workshop, the Child Health and Development Institute of Connecticut (CHDI) will help organizations develop and apply effective communication strategies to advance their overall mission and goals of improving children’s behavioral health. Workshop participants will learn how to develop elements of a strategic communications plan, including goal setting, identification of core audiences, implementation of effective strategies, development of clear messaging, and evaluation of key metrics and indicators of success. CHDI will share examples of how we have developed and utilized products such as videos, public events, reports and publications, media outreach, and social media across local and national audiences to inform policy and practice change.