The childhood obesity rate has tripled in the past 30 years. Presently, 1 in 3 children in the United States is overweight or obese. Sesame Street is committed to reversing this trend by connecting with preschoolers when they are forming their eating, exercise, and hygiene habits, and setting them on track for a lifetime of wellness. Sesame Street's latest endeavor: helping families and children with particularly limited resources to make healthy choices. Small budgets and healthy eating can make for a challenging recipe, but the multimedia outreach kit Food for Thought: Eating Well on a Budget gives parents and caregivers the confidence that it can be done. Freezing leftovers, looking for sales, and tapping into community resources are just some of the simple healthy habits that can help stretch a budget.
The kit provides not just education but also much-needed emotional support, helping families cope with the stresses and challenges that come with limited access to food, while encouraging them to have a positive outlook.