Sharing this great resource from our colleagues at the National Association of State Mental Health Program Directors (NASMHPD)

Social marketing resources for system of care communities were developed by the SAMHSA-funded Caring for Every Child’s Mental Health Campaign team, which was a collaboration between NASMHPD, Vanguard Communications (link is external), Youth MOVE National (link is external), and the Federation of  Families  for Children’s Mental Health (link is external). The Campaign was funded through Fiscal Year 2018. Below are a sampling of commonly-requested social marketing resources developed by the Campaign.

System of Care Cooperative Agreements that are currently funded by SAMHSA should seek social marketing technical assistance through the University of Maryland’s TA Network.

Other organizations or entities seeking social marketing technical assistance, including State Behavioral Health Agencies, are welcome to contact NASMHPD. Additional social marketing instructional materials, training, and consultation may be available. If you’d like to discuss your needs and/or have questions about how we can help, please contact Leah Holmes-Bonilla. If you would like to submit a request for social marketing technical assistance or training from NASMHPD, please fill out this application form.

Tip Sheets and Workbooks 

Getting Started

• Brand Development Worksheet
• Creating Your Social Marketing Plan
• Developing a Social Marketing Committee
• Social Marketing Needs Assessment

Social Marketing Planning

• Social Marketing Planning Workbook
• Social Marketing Sustainability Reflection

Hiring a Social Marketer

• Sample Social Marketer Job Description
• Sample Social Marketer Interview Questions

Engaging Stakeholders

• Involving Families in Social Marketing
• Social Marketing in Rural and Frontier Communities
• The Power of Partners
• Involving Youth in Social Marketing: Tips for System of Care Communities
• The Power of Telling Your Story