Optimistic Advocate Interview With Keith Wakeman, CEO of SuperBetter

March 13, 2021

Keith Wakeman is the Chief Executive Officer (CEO) of SuperBetter. Keith’s professional background is in brand management. He worked for almost 20 years in the food industry where he led brand portfolios, innovation teams, new venture development, and corporate strategy for big food companies.

In this episode, Keith Wakeman talks about the story behind the success of SuperBetter. He discusses their mission to unlock heroic potential in every one of us around the world through the application. Their epic win is to positively impact the co-occurring epidemics of mental illness, addiction, and suicide. And equally important, building connections with mission-aligned organizations to improve resilience, recovery, and mental health in the industries and communities they serve.

SuperBetter is an application that is designed to empower individuals and communities to live epic lives that are full of joy, resilience, strong social relationships, positive emotions, and a sense of purpose. SuperBetter is based on the work of Jane McGonigal, the Chief Science Officer of SuperBetter, and author of the New York Times best-seller of the same name. The SuperBetter App has been downloaded over one million times, with a goal of 50 million downloads by 2025… and my money says they will reach that goal easily!

Favorite Quote 

“You are the hero of your own story. This is all about you and helping you be stronger. You are the hero of your own story and you are stronger than you know.” – Keith Wakeman

For More Information:

Jane McGonigal’s TED Talk

Jane shares her personal story that led to SuperBetter.

SuperBetter Book Club 

Jane McGonigal shares advice with parents about connecting with their kids over videogames during the pandemic in this new discussion with Donna Volpitta, founder of mental health education company Pathways to Empower.

Journal of Pediatric Psychiatry 

Practical and empirically guided framework for selecting appropriate mHealth apps for pediatric populations.

Book mentioned in the Podcast:

SuperBetter: The Power of Living Gamefully

Stay Involved With The Optimistic Advocate

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