Connecting kids to coverage shares back-to-school resources

August 29, 2013

The Centers for Medicare & Medicaid Services (CMS) is working with Scholastic’s Administr@tor Magazine this Back-to-School season to raise awareness among school administrators and school nurses about the availability of Medicaid and Children’s Health Insurance Program (CHIP) – and to get more eligible children enrolled. We hope you will take the opportunity to build on this effort and continue to develop strong, productive relationships with schools in your community.

Here’s a suggestion for what you can do right now: Share the Scholastic eNewsletter far and wide!

On August 15, 2013, Scholastic sent an eNewsletter to 100,000 school administrators and school nurses across the country, and invited them to share the information with students’ families. The multi-media eNewsletter, which focuses on getting eligible children ready for school and signed up for health insurance, includes content from the Connecting Kids to Coverage National Campaign and the American Academy of Pediatrics (AAP). For example, it features Connecting Kids to Coverage outreach materials, as well as articles contributed by AAP on how to ensure children and teens get the health care they need to be ready for school.

Share this eNewsletter with schools in your community. Reach out to other school-related organizations like the PTA, your state’s organizations for school administrators, school nurses, school social workers, school-based health clinics and others. Enlist them in forwarding the eNewsletter to their peers and to families with eligible children.

Sharing the Scholastic eNewsletter is not all you can do this fall to get the word out about the Connecting Kids to Coverage National Campaign…

  • This 30-second television public service announcement (PSA), available in English and Spanish, is letting parents know that with free or low-cost health insurance for their children, they’ll have one less thing to worry about.
  • For more information about the PSAs and additional resources you can use, such as distribution tips, pitch letters and radio scripts, visit the InsureKidsNow website.
  • The Connecting Kids to Coverage National Campaign’s weekly Back-to-School boosters offer quick outreach and enrollment tips throughout the summer. Visit the Booster Catalogue to read all of the weekly Boosters released this summer. You can sign up to receive the weekly tips and other news from the Campaign. You can also follow the Campaign on Twitter and Facebook.
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