Establishing an exchange is one huge task, and getting the word out to consumers is yet another. Hawaii has spelled out some of their exchange-communications goals in this RFP for public relations services. This will give Network faithful insight into what all 50 states will need to do, so pay attention and get ahead of the curve! Hawaii expects to use paid media, news story placements, social media and community contacts to reach small businesses and urban and rural residents.
- Download the RFP here and get some ideas for your state. Or, if you are in Hawaii, get busy and apply!