Check out this wonderfully simple and direct explanation of the Health Insurance Marketplace by the good folks at the Maine Consumers for Affordable Health Care (CAHC). Please note that even if you aren’t a resident of Maine, everything except the Maine-specific stats apply to your state. You should also know that this video was created with a budget of $250.00 which means you can do it in your state as well. Contact the good folks at CAHC and see if you can figure out how to hire the video producer to customize it for you. This one is a cost effective no-brainer. You don't need millions to produce a user-friendly video that explains a complicated topic in under four minutes.