Between November 25 and December 10, the #SeeTheSigns social media campaign will educate men and women about the signs of abuse and domestic violence so that victims and others can seek help and safely intervene. #SeeTheSigns will educate women and men about the important role they play in recognizing the signs of abuse among their friends and family and how they can help break the cycle by starting conversations about the issue. Tied together with the hashtag #SeeTheSigns, the campaign features powerful graphics and "signs" of domestic violence intended to help people recognize the often subtle signs of abuse.
Lucy Hale, mark. Brand Ambassador and spokesperson for m.powerment by mark., and Chris Paul, basketball star and the face of Avon men's fragrance, Untouchable, also will join Avon during the 16 Days of Activism to help people #SeeTheSigns by sharing the signs on social media.
According to a recent Avon Foundation-funded study "NO MORE Domestic Violence and Sexual Assault: Survey of Attitudes and Experiences of Teens and Young Adults," although 60% of Americans ages 15-and-older know a victim of domestic violence or sexual assault and 80% believe it is a problem in our society, limited public discussions are taking place about the issues. Seventy-three percent of Americans have not talked about the issues with their children and more than half have never discussed it with their friends; two-thirds say if we talk more about domestic violence and sexual assault, it would be easier for them to help someone and 75% say they would step in to help a stranger.
"The lack of conversation about domestic violence keeps the epidemic hidden," said Megan Fox, actress and the face of Avon Instinct fragrances. "With #SeetheSigns, the Avon Foundation hopes to create a global movement to encourage and motivate people to share and educate others about the signs of abuse so we can break this epidemic of violence."
The Avon Foundation will post the signs daily on Facebook and Twitter beginning Nov. 25. Each sign will link to an Avon Foundation webpage where users can find information on the signs of domestic abuse from Avon Foundation funded agencies such as the National Domestic Violence Hotline, the National Network to End Domestic Violence and Safe Horizon. Throughout the campaign, the Avon Foundation will encourage people to spread the word and help others to #SeeTheSigns by sharing the "signs" with their social networks. The campaign culminates on Dec. 10, International Human Rights Day.
The Avon Foundation anticipates #SeeTheSigns will generate discussions and result in an increase in calls to domestic violence service agencies across the country, such as the National Domestic Violence Hotline, the only national, toll-free hotline for domestic violence victims. The Hotline frequently receives more calls than it can handle with the staff it is able to fund. To support the increase in calls, the Avon Foundation is launching a #GivingTuesday campaign on Dec. 3 that will match donations made directly to the Hotline from Dec. 1 – Dec. 31 up to $200,000. The Hotline estimates the Avon Foundation grant will enable them to staff an additional 12,477 hours of advocate time to answer calls and online chats, translating into an estimated 23,695 people served.