Network faithful are encouraged to peek behind the curtain to see how the state of California is approaching the huge task of putting together a Health Benefits Exchange and implementing health care reform. The state is home to seven million uninsured people, more than any other state, and must reach an uninsured audience that speaks dozens of languages.
- from the article:
The meeting came to order, the five members of the California Health Benefit Exchange seated onstage with dozens of consumer advocates and others looking on. On the agenda: what to name the online marketplace where millions of residents will be able to shop for medical coverage under President Obama’s health care law.
An adviser presented the options, meant to be memorable, appealing and clear. What about CaliHealth? Or Healthifornia? Or Avocado?
“I am kind of drawn to Avocado,” declared Kim Belshé, a member of the exchange’s board of directors, which is hustling to make dozens of decisions as the clock ticks toward deadlines set by the law.
Delay and outright resistance to the health care overhaul might be the norm in much of the country, but not here. California — home to seven million uninsured people, more than any other state — is at the forefront of preparations for January 2014, when a controversial requirement that most Americans have medical coverage or pay a penalty takes effect.
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