The Association for Behavioral Health and Wellness (ABHW), the national voice for specialty behavioral health and wellness companies, has just launched a campaign called Stamp Out Stigma. According to their press release, the campaign is aimed at reaching more than 1,000,000 people in 2014 in order to change perceptions and reduce the stigma of mental illness and substance use disorders. The Stamp Out Stigma campaign will encourage people to take the Stamp Out Stigma pledge and share their own personal stories.
Through direct outreach by ABHW and its member companies, a website (www.stampoutstigma.com) and active social media platforms, the campaign aims to:
- Recognize the high prevalence of mental illness and substance use disorders;
- Reeducate ourselves, friends and family on the truths of mental illness and addiction; and
- Reduce the stigma of mental illness and addiction and, thus, transform lives.
Member companies will leverage existing communications platforms to reach key audiences, including their employees, provider networks and customers, with Stamp Out Stigma resources and information, including: Stamp Out Stigma pledge cards, posters and wrist bands as well as personal stories posted on social media.
Check it out Network faithful. Visit their website at www.stampoutstigma.com.